Ashley HardyVP Sales and Marketing
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
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Landlords Must Notify KRA Before They Opt Out Of MRI
The Tax Appeals Tribunal’s decision in Ibongia ta Quantech Consultancy v. Commissioner of Domestic Taxes provides important guidance on how the Monthly Rental Income (MRI) regime interacts with a taxpayer’s other business income. While the case also involved disputed VAT input claims, the MRI aspect turns on a narrow but critical issue: the taxpayer’s failure
April 6, 2026 -
Tax-Free Gratuity, KRA Guidance in Light of the Finance Act, 2025
Introduction On 12th August 2025, the Kenya Revenue Authority (KRA) issued a public notice titled “Guidance on Tax Exemption on Payment of Gratuity.” The notice announced that the Finance Act, 2025 had amended the Income Tax Act to exempt gratuity from income tax, and provided detailed guidance on how this exemption would apply to payments
March 26, 2026 -
Elusive “Usual Place of Work” & Per Diem Entitlements in Kenya
Executive Summary The concept of “usual place of work” sits at the heart of Kenya’s per diem taxation framework, yet remains undefined in statute. With the Finance Act, 2025 increasing the tax-free per diem threshold from KES 2,000 to KES 10,000 per day effective 1 July 2025, understanding this concept has never been more critical
March 26, 2026
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